RevenueFoundry
Building go-to-market from zero — the partnerships, pipeline, and playbooks that get startups to $10M ARR. Built for the pace of a Series A, not a Fortune 500 procurement cycle.
Trusted by VCs & Founders
Enterprise Background
Expert Go-To-Market Leadership
With 15 years of strategic partnership experience at Salesforce and ServiceNow, I deliver proven methodologies that transform partner ecosystems into revenue engines.
Proven Expertise
15 years driving strategic partnerships and alliances at two of the world's leading enterprise software companies.
Deep Network
Extensive relationships across the enterprise technology ecosystem, from ISVs, Hyperscalers, to global systems integrators.
Results-Driven
Focused on measurable outcomes: revenue acceleration, market expansion, and strategic value creation.
Elite Engineering Access
Direct access to a team of 10x LLM engineers, plus established relationships with Salesforce and ServiceNow application engineering teams — enabling hands-on technical build and project management for complex integrations.
- 10x LLM engineers on demand
- Salesforce app engineering relationships
- ServiceNow app engineering relationships
- End-to-end integration project management
C-Suite & Executive Access
Trusted relationships with senior executives at the platforms that matter most — opening doors that cold outreach never could and compressing timelines on deals that would otherwise take years.
- Senior executive relationships at Salesforce
- Senior executive relationships at ServiceNow
- Senior executive relationships at Workday
- Warm introductions when it counts most
Why Revenue Foundry?
I bring an objective external perspective combined with operational excellence and a proven methodology. My specialized focus augments your team's capabilities while leveraging deep industry contacts to accelerate partnership development and revenue growth.
Comprehensive Partnership Solutions
End-to-end business development services designed to accelerate revenue growth and market expansion.
Partnership Ecosystem Strategy
Define and prioritize partnership segments, identify top prospects, and build comprehensive partner roadmaps.
Value Proposition & Messaging
Craft compelling narratives and positioning for prioritized segments and strategic partners.
Partnership Development & Execution
Develop and execute high-impact partnerships including OEM, reseller, and technology alliances.
Engagement Management
Lead day-to-day partner account management, pipeline development, and executive relationship building.
Product Integration Strategy
Identify integration requirements, technical gaps, and opportunities for product alignment.
Strategic Advisory
Provide ongoing strategy, tactics, and recommendations for business development and market expansion.
Strategic Objectives
- Establish joint marketing, reseller, and OEM relationships with target partners
- Accelerate revenue growth through strategic partnership channels
- Develop technology alliances, integrations, and awareness partnerships
- Build awareness and traction with strategic partners
Types of Partnerships
Commitment
Value Impact
Structured Methodology for Success
A systematic approach to partnership development that delivers measurable results.
Sample framework — timelines, phases, and activities are fully customizable to your organization's needs.
Project Kick-Off & Planning
Key Activities
- Stakeholder interviews and strategic alignment
- Company positioning and market review
- Value chain analysis
- Partner prioritization criteria definition
Deliverables
- SWOT Analysis
- Partner Segmentation & Prioritization
Outreach & Validation
Key Activities
- Value proposition mapping and refinement
- Targeted partner outreach (15+ meetings)
- Competitive landscape validation
- Integration requirements assessment
Deliverables
- Partner value proposition materials
- Market assessment report
- Business development execution plan
Partnership Execution
Key Activities
- VP/Director of Strategic Alliances operations
- Partner pipeline development and management
- Day-to-day partner account management
- Bi-weekly status reporting
Deliverables
- Strategic & tech alliance partnerships
- Joint marketing activities
- OEM & reseller agreements
Partner Prioritization Framework
A proven assessment methodology that evaluates opportunities across two critical dimensions to identify high-priority partnership targets.
Attractiveness of Opportunity
Strategic importance, market size, product alignment, and time to revenue
Ability to Execute
Existing capabilities, market knowledge, defined GTM process, and acquisition experience
Enterprise Partnership Leadership
15 years of proven success building and scaling strategic partnerships at industry-leading companies.
Salesforce
Strategic Partnerships & Alliances
Led strategic partnership initiatives driving ecosystem expansion and revenue growth through technology alliances, ISV partnerships, and go-to-market strategy execution.
ServiceNow
Partnership Strategy & Development
Architected and executed Store recruitment strategies that accelerated market penetration and drove significant revenue growth through strategic technology and channel partnerships.
Justin has made a lasting impact on the ServiceNow organization. His contributions to our team were impactful, including leading the Store Recruit team that onboarded 69 new Build Partners last year, launching our CRM instance which serves as our operational backbone for deal tracking and forecasting, building relationships with Tier 1 VC firms like Andreessen Horowitz and Y Combinator that expanded the reach of our Store, Recruit, and Build programs, building our internal onboarding hub, and revamping partner-facing assets while consistently bringing operational discipline to complex problems.
Core Competencies
Backing Builders,
Advising Leaders
Active involvement across advisory roles, direct investments, and deep relationships with leading venture capital firms.
Currently Advising
Strategic guidance to high-growth companies
Portfolio Investments
Companies I've backed and believe in
Flexport
AI-powered global logistics & freight forwarding
Backed by
Gecko Robotics
AI & robotics for industrial infrastructure inspection
Backed by
Pipefy
No-code workflow automation & process management
Backed by
Inversion Space
Autonomous reentry vehicles for precision cargo delivery from space
Backed by
Aircall
AI-powered cloud phone & customer communications platform
Backed by
Sendbird
AI-powered chat, voice & video communication APIs
Backed by
Chainalysis
Blockchain data platform for crypto compliance & risk
Backed by
ShipBob
Tech-enabled fulfillment & supply chain platform for ecommerce brands
Backed by
Investments made through FundersClub, with the exception of Auctor.
Venture Capital Relationships
Trusted relationships with top-tier investment firms
Let's Build Your Partnership Strategy
Ready to accelerate your revenue growth through strategic partnerships? Let's discuss how Revenue Foundry can help.
Typical Response Time
Within 24 hours on business days. For urgent partnership opportunities, email directly.